Blog Post Title Four

Written By Jason Gierl

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Jason Gierl

With over 20 years of experience in art direction, branding, advertising design, project management, web development, and team leadership, Jason brings a creative and strategic touch to every project.


As Art Director/Head of Design for Milwaukee’s Pabst Theater Group, he helped promote thousands of national touring acts, playing a key role in shaping the city’s arts and entertainment scene. Most recently, he led design efforts for the National Independent Venue Association (NIVA), where he helped develop the brand and logo—and played a part in securing billions in federal grants for venues hit hard by the COVID-19 pandemic. Jason continues his work with NIVA to this day.


From designing stunning marquees for historic theaters to crafting brand identities for beloved local businesses and creating eye-catching promo art for national tours, Jason’s work blends creativity with impact.

Jason lives in Milwaukee, Wisconsin with his two small humans, beautiful wife Heather, their two dogs Willow Smith and Reis. He enjoys a tasty beverage, exceptional food (especially Bavarian Potato salad) and is a music enthusiast.

https://staticeye.com
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